The Outline of the 15th Five-Year Plan explicitly states that we must adhere to the direction of intelligent, green, and integrated development and promote the optimization and upgrading of traditional industries. We must strengthen standards leadership and the empowerment of green and environmentally friendly technologies, and enable more technologies to achieve iterative upgrading in industries. As an enterprise engaged in the steel rolling industry, Guanxian Renze Composite Materials Co., Ltd. (Xinghan Coating) is deeply aware that the competitive advantage of traditional manufacturing is shifting from “scale dividends” to "management dividends" and "technology dividends." Only by continuously advancing refined and intelligent management and guiding the company to improve quality and efficiency, save energy, and reduce consumption can it gain a firm foothold in the industry's transformation and upgrading.
Bringing in Professional Expertise and Systematically Introducing a Modern Management System
In April 2024, the company signed a contract with BEST Consulting Group, a leading management consulting institution in China, officially launching an enterprise management improvement project to systematically study the modern management models of outstanding enterprises such as Huawei. BEST Consulting Group has been ranked among the top 50 management consulting institutions in China for many consecutive years and has extensive experience in organizational effectiveness improvement, process reengineering, and intelligent transformation.
This cooperation is not merely a training course, but a management transformation that covers the entire company and spans the whole process. With cost reduction and efficiency improvement as its core objective, refined management as its methodology, and data-driven logic as its underlying foundation, the project is being advanced in an orderly manner in three stages.
The Journey and Achievements of Refined Management
Stage 1: Building a Digital Planning System and Improving Turnover Rate
Focusing on connecting the entire planning business chain, the company addressed prominent problems such as information silos, poor coordination, and inventory backlog. By connecting the full supply chain planning chain and streamlining the end-to-end planning process, the company significantly improved inventory turnover, reduced the MTS (Make-to-Stock) out-of-stock rate, and simultaneously increased customer satisfaction.
Stage2: Comprehensively Enhancing Organizational Effectiveness and Refined Management
With “people” and “tools” as the key levers, the company focused on enhancing the professional capabilities and scientific decision-making of its management team. It systematically studied management thinking development courses, covering modules such as problem analysis and decision-making, goal management and planning, and comprehensive management skills. It also introduced scientific management tools such as the PDCA cycle, 5W2H, Five Looks and Three Determinations, and value stream analysis, and enhanced the scientific management capabilities of middle-level and above managers through a “training combined with practice” model. In addition, it fully implemented a project management mechanism, advanced the building of star-rated teams and quality system projects, with a project success rate of over 90%. It also optimized the performance appraisal system, upgrading it from departmental assessment to comprehensive strategic evaluation, thereby comprehensively enhancing organizational effectiveness.
Stage3: Advancing High-Quality Development, Consolidating Achievements, and Pursuing Continuous Improvement
Building on the first two stages, the company focused on consolidating results and establishing long-term mechanisms. It conducted a company-wide review of position effectiveness, scientifically defined positions and staffing levels, and optimized the structure of redundant positions, thereby reducing costs and improving efficiency while increasing per capita output.
It advanced the Phase II upgrading of star-rated teams and implemented the QCDC standardized team management method. All business departments regularly established and iteratively optimized processes and systems, supported by a process compliance audit mechanism, driving corporate management from the “rule of man” to standardized, rule-based governance. The “Two Diagrams and Two Tables” standardized management tools were implemented across the company. A monthly business analysis meeting mechanism and S&OP (Sales and Operations Planning) production-sales coordination meetings were established to achieve efficient linkage among production, sales, and supply.
Smart Empowerment: Enhancing Operational Efficiency and Service Quality through Intelligent Transformation
If management transformation is about building up “internal strength,” then intelligent informationization provides the “eyes” and “brain” for this “internal strength” to act with precision. Facing the new normal of “reduction and adjustment, and optimization of existing capacity” in the steel industry, the company knows well that refined management must be built on authentic data and efficient data flow. To this end, while advancing management transformation, the company has simultaneously implemented three core informatization projects, ensuring that every management measure is evidence-based and data-verifiable.
Comprehensive upgrade of information systems: The YonSuite cloud ERP currently being implemented will enable intelligent collaborative management across the company's multiple production lines. With the system’s built-in AI tools, the manual calculation and analysis of large amounts of data will be fully replaced by this system. Finance and supply chain data will be connected in real time, making data calculation and analysis more accurate and timely. For customer service, this means more efficient order processing, more accurate pricing, and more reliable delivery cycles.
A CRM system with a built-in “Intelligent Quotation Module” has been fully launched. In addition to enabling full-process digitalization，from customer information management and sales tracking to service closed-loop，the system can quickly generate accurate quotations based on historical transactions and market conditions, significantly shortening customers’ waiting time for quotations. At the same time, order progress and delivery status are fully traceable, so customers can keep track of order updates in real time without repeatedly calling to follow up, making cooperation more worry-free and reassuring.
The Mysteel Big Data Decision-Making System has been put into use: It deeply integrates Shanghai SteelUnion’s bulk commodity data ecosystem with the company’s industrial practices, building an intelligent business decision-making platform that integrates data governance, intelligent analysis, and forecasting and early warning. It introduces Shanghai SteelUnion’s AI models, enabling comprehensive analysis and judgment of domestic and international industry trends.
Authoritative Certification: Awarded the Title of Provincial-Level Smart Factory, Highlighting the Effectiveness of Reform
Xinghan Coated Steel has used intelligent transformation to drive its reform toward refined management, building a full-chain digital capability system covering “internal management—market insight—customer service,” thereby supporting the implementation of Xinghan Coated Steel’s core value of “putting customers first.” It is precisely through this refined management system underpinned by information intelligence that Guanxian Renze Composite Materials Co., Ltd. (Xinghan Coated Steel) successfully won the title of “Shandong Provincial Advanced-Level Smart Factory (First Batch)” in June 2026. This is strong recognition of the company’s achievements driven by the dual engines of “management + intelligence.”
Carrying Forward the Past and Opening Up the Future: Moving Toward High-Quality Development with Certainty
Xinghan Coated Steel will continue to take “improving quality and efficiency, saving energy and reducing consumption” as the core of its corporate transformation and upgrading, take “refined management” as its path, and take “intelligent-driven development” as its engine. It will continue to firmly uphold the development strategy of “seeking development through technology and benefits through management.” Through continuous management refinement and intelligent transformation, it will keep enhancing the brand of “China Coated Steel · Quality Xinghan.” With metal anti-corrosion materials as its focus, it will continuously develop high-standard, high-quality series of steel sheet products, including galvanized steel sheets, aluminum-zinc coated steel sheets, spangle-free galvanized steel sheets, home appliance steel sheets, and color-coated steel sheets. It will also keep improving the customer service experience and is committed to becoming an enterprise that is “honest and trustworthy, adheres to its bottom line, stays aligned with the market, maintains stable quality, and is respected by society.”
